THE READ & WIN PROMO IS ABOUT THREE THINGS1. Reading short passages about brands services or products.
2. Answering questions based on the passages you have read within the shortest time possible.
3. Getting paid up to a sum of 3,000 NAIRA if you are one of the 3 weekly winners.
At times, I wonder
why people think it doesn't make sense for NewsFetchers to pay her subscribers for reading passages.
why people think committing their time to read passages and demonstrating their good grasp of the passage content by answering the questions that follow is not worth getting paid for.
why people have failed to realize that every advert out there needs their attention.
why people never taught such adverts could also appear as passages on NewsFetchers website
why people have failed to see the endless opportunities in what we (NewsFetchers and her subscribers) are starting.
According to a write-up online, some 100BILLION naira was invested into advertisement in 2010 in Nigeria. 35% of this was spent on TV commercial adverts, some 20% on radio campaign, 15%, on billboard adverts, 12% on shows, and the remaining 18% on other means of advertisement. This does not include how much Nigerians spend on facebook and google ads.
Let us assume NewsFetchers was able to rake-in just 1% of this 100BILLION which is 1BILLION Naira coming 2014, then we will be having some 20MILLION Naira to disburst every week. Then come to think of the number of winners we will have every week if we pay each winner of our quiz 5 thousand naira. I'll leave you to do the math.
Then, if you believe that this approach to advertising can be more effective
- than TV adverts where you are not under any obligations to take note of what they are saying.
- than radio adverts where you can never see what is being advertised.
- than billboards where very limited information can be passed.
- than shows where the message about the products being advertised is usually being passed indirectly.
- than social media marketing and online banners with less to write about.
If you believe in the success of facebook and google, then, we can be more successful. Your attention is worth some cash!
OH YEE SUBSCRIBERS! IF YOU BELIEVE IN WHAT WE ARE STARTING, THEN YOU ARE A BELIEVER IN THE GOSPEL OF NewsFetchers READ&WIN feature AND IT SHALL BE PREACHED IN A MANNER THAT BENEFITS US ALL.
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