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“I Drove Hennessy Out Of Nigerian Market, Grew Martel’s GDP In Africa” — Davido

Friday, 16 May 2025

Nigerian singer Davido has disclosed how his partnership with Martell helped the brand dominate the African market, effectively sidelining competitor Hennessy in Nigeria.

As Martell’s brand ambassador, Davido revealed in a recent interview shared on X on Thursday that his influence was pivotal in boosting the company’s GDP in Africa by over 22%.

He explained that his endorsement led to a shift in preference among clubgoers, with Martell bottles becoming far more visible than Hennessy’s.

READ MORE: “Lagos Has Best Nightlife In The World” – Davido Claims

He said, “When Martel came, I grew Martel’s GDP in Africa over 22%. That’s one individual doing that. That’s not like 10 artists doing that. Basically, I chased Henessey out of Nigeria. Go to the club, it’s hard to see a Hennessey bottle. It’s all Martell. I got called by the boss; he flew me out on the Martell Jet to Cognac in France and he sat me down and we structured the whole deal. They gave me my own bottle. I got a percentage in a bottle now. There’s influence.”

See some comments below…

@Davxtar said: “He chased Hennessy out of Nigeria but e no fit chase zino album from #1”

@michaelwale_ commented: “That’s real influence right there. It’s safe to say Hennessy is for brokies”

@NuJhayhne queried: “must he always lie to prove a point? like wetin be this bros gain as he dey always drop lamba?”

@AfrokonnectNG commented: “He is not lying though, Martell is everywhere now because of Davido”

@iamcurious00 wrote: “Na because Hennessy cost pass Martell. He no chase anything the economy touch everybody.”

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via: Information Nigeria

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