Nigerian singer Davido has disclosed how his partnership with Martell helped the brand dominate the African market, effectively sidelining competitor Hennessy in Nigeria.
As Martell’s brand ambassador, Davido revealed in a recent interview shared on X on Thursday that his influence was pivotal in boosting the company’s GDP in Africa by over 22%.
He explained that his endorsement led to a shift in preference among clubgoers, with Martell bottles becoming far more visible than Hennessy’s.
READ MORE: “Lagos Has Best Nightlife In The World” – Davido Claims
He said, “When Martel came, I grew Martel’s GDP in Africa over 22%. That’s one individual doing that. That’s not like 10 artists doing that. Basically, I chased Henessey out of Nigeria. Go to the club, it’s hard to see a Hennessey bottle. It’s all Martell. I got called by the boss; he flew me out on the Martell Jet to Cognac in France and he sat me down and we structured the whole deal. They gave me my own bottle. I got a percentage in a bottle now. There’s influence.”
See some comments below…
@Davxtar said: “He chased Hennessy out of Nigeria but e no fit chase zino album from #1”
@michaelwale_ commented: “That’s real influence right there. It’s safe to say Hennessy is for brokies”
@NuJhayhne queried: “must he always lie to prove a point? like wetin be this bros gain as he dey always drop lamba?”
@AfrokonnectNG commented: “He is not lying though, Martell is everywhere now because of Davido”
@iamcurious00 wrote: “Na because Hennessy cost pass Martell. He no chase anything the economy touch everybody.”
via: Information Nigeria
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