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Rebranding: NTDC unveils Tour Nigeria

Wednesday, 26 July 2017

To position Nigeria as a tourist destination and change negative perception about the country, the Nigerian Tourism Development Corporation has unveiled an initiative it calls Tour Nigeria.

According to the Director-General of the NTDC, Folorunsho Coker, the Tour Nigeria initiative is an “ambitious attempt at promoting tourism in Nigeria. It  aims to shape the narrative on Nigeria as a major destination for tourism, hospitality, arts and entertainment in Africa.”

Speaking at an event last Wednesday, Coker said, “Part of my mandate is to reverse the negative conversation about Nigeria, galvanise commercial tourism, promote our diverse multi-cultural heritage and introduce new channels of tourism markets, while promoting Nigeria in a positive light and shaping a positive perception of its citizens.

“The brand will showcase the vibrant and friendly energy of Nigerians through different creative expressions; leverage on our abundant soft power to celebrate our heritage and promote our natural and cultural tourism assets, destinations and people.”

Coker added that the brand would leverage on the best of Nigeria.

“Nigerians are known to be intelligent, hardworking people. We are also known for our ‘can-do’ and ‘never-say-never’ attitude, which is complemented with a friendly and accommodating spirit. We are proudly the most populous black nation on earth, home to the second largest film industry in the globe while also being the fashion, technological and creative hub in Africa,” he noted.

Source: Punch

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